Trying to market and get a house under contract during the holidays is many sellers’ idea of a total nightmare. With so much else going on, here’s a list of 13 things you can do to make your home stand out this time of year.
Pricing, pricing, pricing
Price your house perfectly in order to attract the broadest spectrum of qualified buyers. A qualified Realtor will be able to price your home right.
Maintain safety standards
Walkways and driveways should be shoveled and snow-free whenever possible.
Curb appeal is key
Put some inviting touches outside your home to make it look cozy and bright. Even a simple wreath on the front door can make a big impact.
Do decorate …
It might make your house look just a bit sad or even vacant if you leave it bare.
… But don’t go too crazy
Going overboard with holiday decorations will distract buyers from assessing the house itself.
Make sure the furnace is in peak condition
Before you list your home, make sure your heating system is where it needs to be — in other words, effectively and efficiently heating your home.
Light it up
Days are short and nights are long; do whatever you can to make the inside of your house brighter and warmer.
Focus on “cozy”
Light the fireplace, simmer cider on the stove, drape a fuzzy blanket on the couch, set up a tea nook in the corner. Invite buyers to settle in and stay.
Don’t forget to clean!
Set yourself up for success by stashing cleaning supplies near heavy-traffic areas to wipe up snow and mud.
Keep presents out of closets
Even though it’s the holiday season, buyers will still want to see what your house has to offer in terms of storage space.
Take photos of the masterpiece
When everything is all put together and the lights are on, your house looks like someone’s future dream home. How are you capturing that image?
Free up your schedule
Buyers have as many scheduling difficulties as you do this time of year; make it easy for them by being flexible if you can.
Find the right agent
Ask your agent if they have holiday-specific marketing ideas, if they have had experience selling homes during the holidays before, and what they think would help your home stand out.